When Disney purchased 20th Century Fox, it obtained Star India, a hugely successful broadcasting company based in India, which has a network of 60 channels in eight languages, that reaches approximately 790 million viewers a month across India and more than 100 countries. With it’s streaming service, Hotstar being rebranded as Disney+ Hotstar in India in March.
Disney officially revealed details of how it was planning the branding of “Star” internationally at December’s Investor Day event, which will see Star added as a new sixth tier within Disney+ in February in many regions including Europe, Australia, Canada and in Asia. At the same time, Star+ is launching in Latin America as its own platform with live sports. With many Fox channels in Latin America will also be rebranded “Star”.
According to Dutch television provider Ziggo, Disney will be rebranding its Hindi channels, Star Plus and Star Gold channels in the Netherlands to Utsav Plus and Utsav Gold. This rebranding will be taking effect from February 1st.
The rebranding is being done so Disney can use the “Star” brand as part of Disney+ in the Netherlands, which is coming on February 23rd.