Disney Renaming Fox Channels In Latin America To Star
Earlier this year, Disney CEO Bob Chapek announced that the Walt Disney Company would be launching a new streaming service called “Star” internationally, rather than Hulu. With “Star” including general entertainment movies and shows from its brands such as ABC, FX, Freeform, Searchlight Pictures and 20th Century Studios. “Star” will also be fully integrated into the established Disney+ platform from both a marketing and a technology perspective, possibly similar to how Hotstar became Disney+ Hotstar in India.
Just ahead of the launch of Star, according to a statement that was provided to cable operators, Disney is going to be renaming it’s “FOX” channels to “Star” in Latin America from February 2021. With both the Fox channel and Fox Life, becoming Star Channel and Star Life.
Fox Premium channels will also be rebranded, becoming:
- Star Premium Movies
- Star Premium Series
- Star Premium Action
- Star Premium Comedy
- Star Premium Fun
- Star Premium Cinema
- Star Premium Classics
This shouldn’t be a huge surprise, since Disney has already begun renaming any of its franchises with the “Fox” branding. 20th Century Fox became 20th Century Studios; Fox Searchlight became Searchlight Pictures and 20th Century Fox TV was rebranded 20th Television.
The name change to Star will probably continue around the globe, as Disney still owns many “Fox” channels in other regions across Europe, The Middle East and Asia.
Star is already an established TV network and brand in Asia, so it looks like Disney is looking to establish the brand outside of these existing countries, which will also help with brand recognition for a Star streaming platform, especially if its added to Disney+ as an add-on.
Disney is set to announce more details on Star at the upcoming Disney Investor Day on December 10th.
Source – TVLaint.com via Regular Captial
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