Disney has announced it has promoted studio veteran Lylle Breier to the EVP Marketing Partnerships and Special Events at the company, where she will now oversee global studio marketing and enterprise corporate functions and duties central to the company’s growth and engagement strategies.
Her new role will see her being responsible for driving marketing partnerships for both feature films and streaming releases, including multi-platform brand campaigns, creative content production, event sponsorships and product placement for Disney Live Action, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios/Marvel Entertainment, Lucasfilm, 20th Century Studios and Disney+. The job will also require her to lead the strategy, production and operation of special events, including premieres, stunts, stage presentations and fan conventions.
Asad Ayaz, Chief Brand Officer and President, Marketing for The Walt Disney Studios and Disney+ said in a statement.
“Whether securing multi-platform partnerships or pulling off large-scale events across the globe, Lylle has been at the center of some the industry’s most elaborate, memorable and successful programs. Her ability to create and drive exceptional experiences and foster enduring connections is a testament to all that she’s achieved and what’s yet to come and I couldn’t be more thrilled to congratulate her on this promotion.”
Lylle Breier also added:
“At the heart of all the remarkable things we accomplish is my extraordinary team, who are without question the best in the industry. I’m incredibly grateful for the fans who inspire us to push new boundaries, and the leadership team – Bob Iger, Alan Bergman and Asad Ayaz – who continually support and champion our efforts.”
Lylle has previously worked as the SVP of Global Marketing Partnerships, Promotions, Synergy and Special Events, which included running special events like Star Wars Celebration and the D23 Expo, in addition to creating world premieres and promotional events.
Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.