Nielsen has recently started releasing monthly data, which takes a look at how much of each studio’s content is being watched. According to May’s Media Distributor Gauge, Disney once again topped the chart with the largest share of television viewing across linear and streaming platforms.

Disney has the latest share among all of the distributors, with 11.4% of the viewership, beating out YouTube, which had 9.7% and NBCUniversal at 9%. While Paramount sits at 8.8%, Warner Brothers Discovery at 8.1% and Netflix came in sixth place at 7.6%.

Unlike most viewership charts, which either focus on either streaming or linear viewing, this data highlights how, when combined, the legacy media studios are still more popular than Netflix, which dominates the streaming viewership, but has no linear viewership.

However, streaming continues to grow over linear television, with a 38.8% share, while broadcast television hits 22.3% and cable accounted for 28.2%.  Netflix’s power continues to grow, but most of the major studios have streaming platforms to attract audiences.

One of the biggest issues with how people view Disney content is that it’s so spread out across different platforms like Hulu and Disney+, and channels like ABC, FX, National Geographic, etc, but when combined, Disney content is much more watched than anything else, including YouTube.

Will Disney continue to dominate the overall viewership?  It’s gonna be tough for them to do, but with a mix of viewership on different platforms, it can reach a huge audience.

Do you think Disney will continue to top this chart?  Let me know on social media!

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Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Twitter: Facebook:

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