“Sports Illustrated Swimsuit Runway Show” Coming Soon To Hulu & Hulu On Disney+
With the summer underway, Sports Illustrated has announced that it will be bringing its iconic Runway Show to Hulu and Hulu On Disney+ in the United States.
The event takes place during Swim Week and will apparently be the biggest, boldest and most star-studded production to date. Expanding far beyond a traditional fashion show, the event has evolved into a global cultural moment at the intersection of fashion, entertainment, sports and storytelling, bringing together an unprecedented lineup of talent, immersive experiences, surprise performances, and unforgettable moments live from W South Beach in Miami.
The 2026 Sports Illustrated Swimsuit Runway Show will feature appearances from: Achieng Agutu, Bethenny Frankel, Brooks Nader, Camille Kostek, Christen Goff, Claire Kittle, Ellie Thumann, Gabi Moura, Grace Ann Nader, Haley Cavinder, Haley Kalil, Hanna Cavinder, Hunter McGrady, Ilona Maher, Jasmine Sanders, Jena Sims, Katie Austin, Lauren Chan, Mary Holland Nader, Maura Higgins, Meredith Mickelson, Molly Sims, Nicole Williams English, Penny Lane, Remi Bader, Sarah Jane Nader, Stassi Schroeder, Tiffany Haddish, Tunde Oyeneyin, Xandra and more.
The Sports Illustrated Swimsuit Runway Show is a television special produced by Next of Kin, an EverWonder Studio Company, in association with Sports Illustrated Studios, a division of Authentic Studios, streaming June 9th 2026, on Hulu and Hulu on Disney+ for bundle subscribers in the United States.
The special, directed by Sam Wrench and executive produced by Ashley Edens, Ian Orefice and Sam Wrench, will bring the energy and spectacle of Swim Week to audiences nationwide, featuring surprise guest appearances, live performances, behind-the-scenes moments and more from one of the most anticipated events of the summer. Fan-favourites from Hulu’s “Get Real” unscripted universe will also join the runway, including stars from “Love Thy Nader”, “Dancing with the Stars”, “House of Stassi” and “The Girls”.
Hillary Drezner, General Manager of Sports Illustrated Swimsuit, said in a statement regarding the new special:
“Bringing the Sports Illustrated Swimsuit Runway Show to Hulu is a defining moment in our continued expansion into larger-scale entertainment and immersive fan experiences. The runway show has become far more than a fashion event—it’s evolved into a global cultural moment that sits at the intersection of fashion, entertainment, sports and storytelling. Releasing on Hulu, helps us amplify our reach, create deeper audience engagement and deliver the energy and excitement of Sports Illustrated Swimsuit to viewers everywhere through premium streaming.”
In addition to the biggest runway show during Swim Week, Sports Illustrated Swimsuit will host a series of exclusive events throughout the weekend to celebrate the launch of the 2026 issue.
Roger’s Take: Disney is continuing to expand the type of content it wants to offer subscribers. Not everything is going to be for everyone, and this event certainly is going to raise some eyebrows, as it’s a little more risqué. Ultimately, if the show is a hit, it’ll be back, but if it fails to ignite a spark of interest with subscribers, it might be a one-and-done. Personally, it feels like something that would have been popular in the 90s, but just doesn’t seem that relevant in the internet era.
What do you think of Hulu livestreaming the “Sports Illustrated Swimsuit Runway Show”? Let me know on social media!
