“Sneaker Wars: Adidas V Puma” Trailer Released

Disney has released a trailer for the upcoming British Disney+ Original series, “Sneaker Wars: Adidas V Puma”, which will be launching on the platform on 24th September 2025 in the UK, Ireland, Australia and New Zealand.

With exclusive access to two of the biggest brands in the world, “Sneaker Wars: Adidas V Puma”, offers an unprecedented, behind-the-scenes look into the fierce, decades-long rivalry between two global sportswear giants, born from a family feud. Brothers Adi and Rudi Dassler founded Adidas and Puma, turning their personal conflict into a battle for dominance in the athletic world.

Featuring top athletes, ‘sneakerhead’ experts, and brand insiders including David Beckham, Usain Bolt, Neymar and more, the series charts the origins of the Dassler split, their innovative contributions to sports culture, the defining moments in the global fashion industry, and the ongoing legacy of two brothers whose rivalry changed the game forever.

Check out the “Sneaker Wars: Adidas V Puma” trailer below:

The three-part documentary series is from Emmy-nominated Matador Content, and the Emmy award-winning Studio 99.

No US release details have been announced yet, but expect to see it also released on Hulu and Hulu On Disney+ at a later date.

Are you looking forward to watching “Sneaker Wars: Adidas V Puma”? Let me know on social media!