Disney has announced details on its upcoming “Frozen Fan Fest”, which is a retail event that features exclusive content, digital adventures and new toys, apparel, games, books and more inspired by the internationally acclaimed films from Walt Disney Animation Studios.
This year, the highlight of Frozen Fan Fest will be an engaging Virtual Playdate hosted by chef, two-time New York Times best-selling author, entrepreneur, television host and producer, Ayesha Curry, that will air on October 18th. The digital event will be available for one day only, offering families the ultimate “Frozen 2” experience all from the comfort of home.
With a robust schedule of new and curated content, immersive activities and more, participants will also get an exclusive first look at the trailer for “Once Upon a Snowman,” the new short from Walt Disney Animation Studios, which debuts on Disney+ on October 23rd.
“Once Upon A Snowman,” tells the previously untold origins of Olaf, the innocent and insightful, summer-loving snowman who melted hearts in the Academy Award-winning 2013 Disney animated feature, Frozen, and its acclaimed 2019 sequel, are revealed in the all-new Walt Disney Animation Studios animated short, Once Upon a Snowman. The film follows Olaf’s first steps as he comes to life and searches for his identity in the snowy mountains outside Arendelle.
“I’m thrilled to join in on all of the Frozen Fan Fest fun as the host of the first-ever Frozen Virtual Playdate,” said Ayesha Curry. “We are big fans of Frozen 2 in our home, and I love that the film celebrates the importance of family, which is something that’s deeply important to me. I’m overjoyed to be a part of an event that offers families a fun a way to spend quality time together, all while enjoying the magic of Arendelle in their homes.”
The Playdate line-up will include activities appealing to Frozen fans of all ages, such as a sing-a-long, choreographed dance lesson, an American Sign Language tutorial of “Show Yourself,” and the unique opportunity to learn how to draw Olaf with Trent Correy and Dan Abraham, the directors of “Once Upon a Snowman.” Additional segments will feature new apparel, fashion accessories, bedding, toys, costumes and more from Hasbro, Jakks Pacific, H&M, Hanna Andersson, Party City, Franco Manufacturing, shopDisney.com and the LEGO Group. Guest appearances will include social influencers and Frozen fans, as well as stars from Frozen: the hit Broadway Musical North American Tour, Radio Disney’s Cameron McLeod and Jason Maybaum from Disney Channel’s Raven’s Home.
“Since audiences were first introduced to the kingdom of Arendelle seven years ago, Frozen has become universally beloved,” said Kareem Daniel, president, Disney Consumer Products, Games and Publishing. “As fans around the world continue to seek out ways to step into this iconic story, we are thrilled to expand this experience – meeting consumers where they are by bringing new products and digital content to life for families at home.”
Frozen Fan Fest also kicks off today, October 12th, in EMEA with a “Frozen Fashion Week,” a series of short fashion shows that spotlight all-new footwear and apparel, culminating in a full fashion show on October 18. Complete with imaginative vignettes and never-before-seen styles that lean into key elements of the story and its characters, portions of the fashion show will air as a part of the Virtual Playdate on October 18.
Beginning today, fans can visit www.disney.com/FrozenFanFest for a full schedule of events, downloadable activities and more. The Playdate will start at 9 a.m. PST on October 18th and will be available for one day only.
“Once Upon A Snowman” arrives on Disney+ on Friday October 23rd.