Disney’s Direct-to-Consumer and International Operations has a new EVP Marketing and Operations, which will be responsible for being the leading content and brand marketing for Disney+. Jackal Group President Joe Earley has been picked to take the role and he will report to Rickey Strauss, who is the President of Content & Marketing for Disney+.
Joe Earley said the following about taking on the role:
“I’ve always admired Disney, their brand approach, and the strong connection that people around the world have to their stories and characters. From the moment I heard about Disney+ and the unparalleled brands that will be brought together on the service, I felt it was the model for the future of entertainment. I’m looking forward to working with Ricky and everyone on the Disney+ team, as well as with the amazingly talented creative content teams at the Company, to build and grow Disney+, giving consumers direct access to the world’s most beloved entertainment.”
Part of the job will see him working closely with Disney Streaming Services’ Customer Acquisition marketing group and he will oversee operations related to programming for the service. He will be collaborating with different departments within Disney including The Walt Disney Studios, Disney-ABC Television Group, Pixar Animation, Marvel Entertainment, and Lucasfilm, as well as external third-party production entities, to create new content for Disney+.
Joe Earley is also the former President of Marketing and Communications for Fox Broadcasting Co. and COO of Fox Television Group, so will be working with his former Fox co-workers once the deal has been completed.
Rickey Strauss said the following about Joe Earley joining Disney+:
“Joe’s industry knowledge and understanding of where the global entertainment marketplace is going will be a key component as we launch and expand the Disney+ footprint. The breadth of his experience in both content marketing and production, combined with the quality of his relationships in our industry will be huge assets to Disney+.”