Disney has announced that following the successful ad-tier launch in the U.S for Disney+, that a new ad-tier will be introduced in the UK and in select countries across Europe in November, giving consumers more ways to subscribe than ever before and the ultimate flexibility in selecting a subscription plan that suits their needs.

From November 1st 2023, the new Standard with Ads, in addition to Standard and Premium subscription plans, will be available in the following countries: United Kingdom, France, Germany, Switzerland, Italy, Spain, Norway, Sweden and Denmark.

The Standard with Ads, Standard, and Premium plans in the UK and selected European countries will offer access to the Disney+ vast array of shows and movies along with key product features, including:

  • Exclusive Originals & Library Content: A collection of thousands of award-winning titles across films, documentaries, TV series, and shorts, all in one place.
  • Parental controls: Disney+ offers multiple parental control features for your use with our service, including content ratings, kid’s profiles, and profile PINs. Please let us know if you would like more information.
  • Profiles: Ability to create multiple profiles per account, with the option to set profile PINs and content ratings by profile through Parental Controls.
  • Concurrent Viewing: Stream on up to four supported devices simultaneously, depending on your plan.
  • High-Quality Video Formats: Depending on your plan, formats include 4K Ultra HD, Dolby Vision, Full HD, HDR10, and Expanded Aspect Ratio with IMAX Enhanced where supported.

Currently, every subscriber in the UK and Europe is currently on, what is going to become the Premium tier, so in November, subscribers will need to choose to either pay more to stay on the same plan, or downgrade to Standard, which basically means, no 4K and only two screens can play at once, but its the same price as now or go to the even cheaper ad-supported tier.

Jan Koeppen, President of The Walt Disney Company EMEA commented

“The introduction of the ad-supported plan marks the next evolution for Disney+ in Europe, as we provide greater choice for our customers and our world-class advertising partners alike. Disney+ continues to set itself apart in today’s streaming landscape, offering unrivalled value, genre-defining TV series and blockbuster movies set within a simple and seamless experience”.

In the UK, the Disney+ Subscription plans available from November 1st 2023 are:



Standard with Ads




Exclusive Originals and Library Content

Subscription Price












Video Quality

Up to Full HD 1080p

Up to Full HD 1080p

Up to 4K UHD & HDR

Concurrent Streams






5.1 and Stereo

5.1 and Stereo

Dolby Atmos

Disney has also announced the prices for the rest of Europe, which will apply to new customers starting from November 1st

Existing customers will remain in their current subscription, which will be renamed Disney+ Premium and will have the option to switch to Standard Plan or Standard with Ads Plan (except where noted). Existing customers who choose not to switch will be billed the new price starting from their next billing cycle on or after December 6th.

DENMARK DKK 49.00 79.00 790.00 109.00 1090.00
FRANCE EUR 5. 99 8.99 89.90 11.99 119.90
GERMANY ^ EUR 5.99 8.99 89.90 11.99 119.90
ITALY EUR 5.99 8.99 89.90 11.99 119.90
NORWAY NOK 59.00 89.00 890.00 119.00 1190.00
SPAIN EUR 5.99 8.99 89.90 11.99 119.90
SWEDEN SEK 59.00 89.00 890.00 119.00 1190.00
SWITZERLAND CHF 7.90 12.90 129.00 17.90 179
UK GBP 4.99 7.99 79.90 10.99 109.90

^ Existing customers in Germany will remain in their current subscription (including the current price but this is subject to change in future) from November 1, which will be renamed Disney+ Premium. Existing customers will have the option to switch to Standard with Ads Plan.

And here is the new pricing for Disney+ for the rest of Europe that will apply for new customers from November 1st 2023 and in the billing for existing customers on or after December 6th except where noted.

ALBANIA EUR 9.99 99.90
ANDORRA EUR 10.99 109.90
AUSTRIA^^ EUR 10.99 109.90
BELGIUM EUR 10.99 109.90
BULGARIA EUR 9.99 99.90
CROATIA EUR 9.99 99.90
CZECH REPUBLIC CZK 239.00 2390.00
ESTONIA EUR 9.99 99.90
FINLAND EUR 10.99 109.90
GREECE EUR 10.99 109.90
HUNGARY HUF 3090.00 30900.00
ICELAND EUR 10.99 109.90
IRELAND EUR 10.99 109.90
LATVIA EUR 9.99 99.90
LITHUANIA EUR 9.99 99.90
LUXEMBOURG EUR 10.99 109.90
MALTA EUR 10.99 109.90
NETHERLANDS EUR 10.99 109.90
POLAND PLN 37.99 379.90
PORTUGAL EUR 10.99 109.90
ROMANIA RON 36.99 369.90
SERBIA EUR 9.99 99.90
SLOVAKIA EUR 9.99 99.90
SLOVENIA EUR 9.99 99.90
TÜRKIYE TRY 64.99 649.90

*Pricing on partner device platforms may vary based on platform limitations for country-specific pricing and/or currencies in the region.

^^Existing customers in Austria new pricing will come into effect on their next billing cycle on or after January 10, 2024


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Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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