Disney has announced that following the successful launch of its ad-supported Disney+ plan in many European countries, including Denmark, France, Germany, Italy, Norway, Spain, Sweden, Switzerland, and the United Kingdom, more countries across Europe will soon be getting the cheaper tier alternative.

Disney+ will expand its offerings to Finland, the Netherlands and Portugal this October. This expansion will provide consumers with a wider range of subscription choices and greater flexibility to enjoy world-class entertainment, including exclusive original series, blockbuster movies, and binge-worthy shows, all with a plan that suits their needs.

Starting October 17th, consumers in Finland, Portugal, and the Netherlands can choose from the following features in the ‘Standard with Ads’ plan, alongside the ‘Standard’ and ‘Premium’ plans.

Deborah Armstrong, SVP & GM Media Networks and Advertising EMEA, said in a statement:

“The strong momentum of our ad-supported plan, following its launch last year, underscores the importance of providing consumers with choice, flexibility, and value. As we expand into additional markets, Disney+ continues to offer advertisers a prime opportunity to engage with our premium-streaming platform, featuring our beloved brands and an exceptional line-up of movies and TV series.

We have enhanced our capabilities and are experiencing positive responses to date, including establishing a diverse range of partnerships with L’Oréal Paris, which is sponsoring Series 5 of “The Kardashians”; Uber One, which is collaborating with FX on “The Bear” in the UK; and Chloé fragrances, which is supporting the French original “Becoming Karl Lagerfeld” across five countries.”

Here’s a look at the tier options available:

	Standard with Ads	Standard	Premium
Watch brand new Originals, latest blockbuster movies and binge-worthy series
Ads	Ad-supported streaming	Ad-free movies and series	Ad-free movies and series
Subscriptions	Monthly: 5.99 EUR	Monthly: 9.99 EUR Annually: 99.90 EUR	Monthly: 13.99 EUR Annually: 139.90 EUR
Video Quality	Up to 1080p Full HD video	Up to 1080p Full HD video	Up to 4k UHD & HDR video
Concurrent Streams	2 concurrent streams	2 concurrent streams	4 concurrent streams
Downloads	X	Downloads on up to 10 devices	Downloads on up to 10 devices
Audio	Up to 5.1 audio	Up to 5.1 audio	Up to Dolby Atmos audio

Roger’s Take: I’m surprised it’s taken this long to roll out the ad-supported tier to more countries, as it does look increasingly like the main way they actually want you to be subscribed.  While I personally don’t like having ads, I do like that subscribers have a choice.   The only other issue with the introduction of the ad tier is that it means there will be a price increase at the same time.

Will you be moving onto the ad-supported tier?  Let me know on social media!

Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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