Disney has announced a brand new multiplatform global campaign called “Disney Jr. Let’s Play!,” which has been designed to inspire preschoolers to experience the joy of play through Disney Jr.’s beloved characters and stories. Spanning original content, consumer products, music, live events, community activations and more, the campaign is supported by a cross-company commitment designed to bring meaningful activities and experiences — inspired by Disney Jr.’s playful storytelling — into communities and the lives of preschoolers around the world.

The campaign, which is part of Disney’s commitment to delivering happiness to kids, families and communities, was announced today on “Good Morning America” (7:00-9:00 a.m. EDT) with additional “Disney Jr. Let’s Play x GMA” segments planned throughout the summer.  That episode of “Good Morning America”, will be available on Disney+ in the United States tomorrow.

Also announced: a first-of-its-kind collaboration between ESPN’s “Take Back Sports” initiative, Disney Jr., and national nonprofit Every Kid Sports to offer sports grants to families with preschoolers who are facing financial hardship. These grants, available through the Fall 2025 Every Kid Sports Pass, will provide access by covering fall registration fees for qualifying applicants. This marks the first time that the program has focused on preschool-aged children, who are often trying out sports for the first time. Additional details, including info on how to register for the grants, will be announced at a later date.

Backed by clinical expertise from the Child Mind Institute about the importance of play in preschool development, the “Disney Jr. Let’s Play!” campaign taps into the playful spirit of Disney Jr. favorites like “Bluey,” “Marvel’s Spidey and his Amazing Friends,” “Mickey Mouse Clubhouse” and “SuperKitties,” which are all available to stream on Disney+.    The new “Mickey Mouse Clubhouse+” series will also be coming to Disney+ and Disney Jr later this summer.

Ayo Davis, president of Disney Branded Television, said in a statement regarding the new campaign:

“At Disney Jr., play is more than a pastime — it’s a key part of how we tell stories, spark imaginations and help kids make sense of the world. Our characters aren’t just beloved favorites, they’re friends who inspire movement, creativity and joy. With ‘Disney Jr. Let’s Play!,’ we’re inviting families to take that playful spirit beyond the screen and into everyday life.”

Continuing throughout the year, the campaign will feature additional community-based activations, as well as the following:

• A Disney Jr.-themed roller-skating experience from Disney Music Group at over 400 roller rinks across the country
• A “Disney Jr. Let’s Play! Party” at Disney California Adventure Park and Downtown Disney District later this summer
• The popular “Disney Jr. Live On Tour: Let’s Play!” travelling concert tour, now in its international run
• “Disney Jr. Let’s Play!” YouTube shorts, designed around preschool routines that encourage play and laughter.

Kathryn L. Keough, Ph.D., a clinical psychologist at the Child Mind Institute, added:

Play-based activities support the healthy development of preschoolers and allow them to experience the positive emotions that are essential for their well-being. When preschoolers pretend to play as their favourite characters, it gives parents and caregivers a natural ‘in’ to play along with them and brings joy to the whole family.”

Are you looking forward to taking part in this new campaign?  Let me know on social media!

Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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