Disney+ Launch New “Surprise – Unexpected Everything!” Campaign
As Disney+ continues to evolve, by offering more content from its different studios, Disney has recently launched a brand new marketing campaign in the US based on Disney+ having lots of content, that you wouldn’t expect it to have.
A new video highlights that there are lots of shows and films available on Disney+ that people wouldn’t expect, such as “The Finest Hours”, “Sister Act”, “The Fantastic Mr Fox”, “Hamilton”, “Free Guy”, “West Side Story” and much more.
Check out the new commercial below:
In the past few months, Disney+ in the United States has gone through several changes, including adding parental controls that allow more mature content, general entertainment shows such as “Blackish” and “Glee”, plus later this year, Disney+ will be introducing an ad-supported tier and live programming like “Dancing With The Stars”.
Earlier this year, Disney launched a similar advertising campaign internationally, called “Stories You’d Expect + Stories You Wouldn’t”. This campaign showcased that Disney+ had films and shows that people think of when they think of Disney, along with shows and movies that people wouldn’t associate with Disney+ like “The Walking Dead”, “The King’s Man” and “The Kardashians”.
As Disney+ starts to evolve in the United States, expect to see more campaigns like this, where Disney will be trying to inform potential subscribers that there is more to Disney+ than Marvel, Star Wars and Mickey Mouse.
What do you think of this new campaign?
It's logical that Disney is involving to more mature themes! Hopefully they decide make more alien movies, that can be a money maker if the movies are done correctly.