Disney+ Announces New Deal With AtresMedia

September 8, 2025 Roger Palmer

Following recent international deals in the UK and Germany, Disney has announced a new agreement with AtresMedia to bring Disney+ subscribers in Spain access to a curated selection of Atresplayer content under the Atresplayer label, as part of their subscription.

This includes over 300 hours of Spanish-produced shows annually, in a dedicated Atresplayer space on Disney+, , which will be regularly updated. This is the first major deal in Spain between the leading broadcaster and one of the main global streaming services. This unprecedented agreement expands their audiences and catalogues and deepens a long-standing relationship between the two companies.

Some of the Atresplayer originals coming to Disney+ in Spain include “Mar afuera” (premiering September 14th 2025), hit shows such as “La Voz” and “Tu cara me suena”, and popular “Antena 3” series including “La Encrucijada” and “Sueños de libertad”. Classics like “Vis a Vis”, “Física o Química”, and “Aquí no hay quien viva” will also be available.

Karl Holmes, general manager for Disney+, EMEA said in a statement regarding the deal:

“AtresMedia consistently delivers popular, must-watch Spanish content including some of the country’s finest original productions. Adding hundreds of hours of Atresplayer shows to stream on Disney+ is great news for our customers in Spain. This deal also reflects our broader commitment to supporting local broadcasters across Europe including our recent collaboration in the UK with ITVX and ZDF in Germany.

We’re focused on bringing the very best, local stories to our customers, alongside our extraordinary slate of original Disney+ series such as recent hit “Ladrones: la tiara de Santa Agueda” and global hit movies and shows like “Lilo & Stitch” and FX’s “The Bear.”

Javier Bardají, CEO of AtresMedia added :

“This pioneering and unprecedented agreement with Disney+, one of the largest international streaming platforms, consolidates the leadership of AtresMedia and atresplayer, reaffirming the success of their innovative content strategy. It allows us to expand the reach of our productions, promoting Spanish talent and culture. Disney and Atresplayer share the quality and ambition of their content, as well as the care of their brands. It was only logical that we would meet.

This commitment has been part of our model and philosophy for decades and has allowed us to achieve international successes such as ‘Gran Hotel’, ‘La Casa de Papel’, ‘Velvet’, ‘El Tiempo entre Costuras’, ‘Vis a Vis’, ‘Veneno’, ‘Alba’ or ‘Entre Tierras’, which have left their mark and paved the way for the rest of the sector. That is why this alliance also strengthens Atresplayer as the engine and benchmark of our industry and confirms Atresplayer as the leading Spanish platform and local hero in our country, with a trajectory of continuous growth.”

The agreement grants Disney+ co-exclusive rights to a wide range of AtresMedia productions, reinforcing its commitment to Spanish-made content and expanding its entertainment offering. For AtresMedia, it marks another milestone in its successful global distribution strategy and highlights the international appeal of its productions.

Roger’s Take: Disney looks to have drastically changed strategies in Europe with regard to its local content, with multiple deals being made for many of the major markets within the region. These deals offer subscribers more choice, but it also has many other benefits, including helping Disney drastically boost the amount of European-made content available to comply with quota rules, while also appealing to audiences outside of the usual Disney franchises. However, I also think this shift in strategy will likely result in Europe receiving far fewer international originals each year from Disney, as they’ve realised they can license this content more easily and at a lower cost than creating their own shows.