Following on from the huge success of the Disney+ Original series, Star Wars: The Mandalorian, Build-A-Bear will be bringing out a new soft plush featuring “The Child” aka “Baby Yoda”.
During the ICR Conference in Orlando, Florida, Build-A-Bear CEO Sharon Price John said:
“I’m excited to share we will be one of the first companies to provide the digital and internet phenomenon who is trending higher than all the presidential candidates combined”
She revealed that they’ve been working on the “Baby Yoda” Build-A-Bear since the first episode aired and it will be coming to Build-A-Bear stores within the next few months. At the event she held up the “Baby Yoda” for those in attendance:
“It’s great, again, to be in business with best-in-class partners,” John said, adding that Build-A-Bear, Disney, and Lucasfilm worked quickly to make the Baby Yoda character a reality.
Will you be adding a “Baby Yoda” to your Build-A-Bear collection?
Source – Business Insider