According to the latest stats from Samba TV, more people tuned in to watch the finale of “The Book Of Boba Fett” than the finale of the second season of “The Mandalorian”.
In “The Book Of Boba Fett” finds legendary bounty hunter Boba Fett and mercenary Fennec Shand navigating the galaxy’s underworld when they return to the sands of Tatooine to stake their claim on the territory once ruled by Jabba the Hutt and his crime syndicate. The entire season is available on Disney+ now.
“The Book Of Boba Fett” finale was watched by an estimated 1.5 million US households over a five day period, which is 36% higher than “The Mandalorian” season two finale that pulled in 1.1 million homes over five days in December 2020.
Samba TV measures 3M terrestrial Smart TV households and registers a view on an episode, if it’s watched by five minutes.
The first episode of “The Book Of Boba Fett” was viewed by an estimated 1.7 million US households, which means around 12% of viewers didn’t stick around for the entire season. This is a common drop, which also happens to the Marvel Disney+ series.
By comparison, the most popular Disney+ original so far has been “Loki”, which was watched by 1.9 million US households in the first five days. One reason for this increase is also due to Disney+ having more subscribers.
Cole Strain, Samba TV’s Head of Measurement, said in a statement to Deadline:
“The momentum and excitement for the first season of The Book of Boba Fett certainly carried through to the finale. In fact, the 1.5M U.S. households watching the debut season’s finale through the weekend was 36% higher than The Mandalorian’s season two finale. Disney has done a great job creating strong original content that keeps viewers engaged and coming back for more.”
According to SambaTV, the main audience for the show skewed middle income and up (incomes $50k+), male (+4%), young to middle-aged (ages 25-54), and Caucasian (+9%). Of the top 25 largest DMAs, Portland, OR over-performed the most (+85%), followed by Seattle, WA (+57%) and Denver, CO (+9%) for the L+4D window.
Did you watch the finale of “The Book Of Boba Fett”?