“Taylor Swift | The Eras Tour (Taylor’s Version) A Huge Hit For Disney+
Last week, Disney released a special “Taylor Swift | The Eras Tour (Taylor’s Version)” concert film on Disney+ around the world.
The history-making, cinematic experience from 14-time GRAMMY-winning artist, directed by Sam Wrench, grossed more than $261 million worldwide at the global box office, making it the highest-grossing concert film ever.
Disney paid $75 million for the rights to stream the concert special, and it has proven to be a huge hit for Disney+ already, breaking records with 4.6 million views in the first three days and making it the No. 1 music film ever on the platform.
Over 16.2 million hours of the three-and-a-half-hour concert film were watched over the weekend, and this special is likely to continue to clock up minutes watched, due to the length of the film but also with repeat viewings.
Taylor’s version of this concert includes “cardigan” and four additional acoustic songs, which can be found after the credits and these weren’t available on the theatrical or VOD release.
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