NBCUniversal has announced that Hulu’s Annie Luo is going to be joining Peacock as an executive VP, global partnerships and strategic development.
The role will see her lead teams responsible for driving growth via existing and innovative strategic partnerships, and will collaborate with stakeholders across Comcast, NBCUniversal, and Sky on the development and execution of global streaming strategies.
Annie Luo will report to Peacock’s President, Kelly Campbell, who also jumped from Hulu last year.
Matt Strauss, chairman, direct-to-consumer and international, Peacock, NBCUniversal, said in a statement:
“Annie is an exceptional, respected industry leader with a deep understanding of the global streaming landscape. We are thrilled to bring Annie’s expertise to the stellar leadership team of streaming executives at Peacock and build upon the incredible momentum and success to date”.
At Hulu, Annie Luo Luo was the senior VP of business development and operations. She was responsible for key strategic partnerships, long-range planning, new business model development, and cross-company operational alignment. Annie has also worked for BBC Worldwide, CNBC, Bloomberg and the World Economic Forum.