Hulu Signs New Deal With Miércoles Entertainment
Disney is looking to expand its content for its streaming services with a brand-new deal with Miércoles Entertainment Studios to bring more Spanish-language and bilingual programming to Hispanic audiences in the United States on Hulu and Hulu On Disney+.
This new deal will see films and series from the Miércoles Select portfolio, acquired and/or co-produced from across Latin America, including both Miércoles’ library and various partners.
Some of the titles being added to Hulu and Hulu On Disney+ will include films from Mexican distributor Cinepolis’ theatrical slate: “Mesa de Regalos”, “The Freshly Cut Grass”, “No Me Sigas”, “At Midnight”, “Soy tu Fan” and “Los Rechazados: Operación Submarino”.
The Latino content studio, founded by former Pantelion and PantaYa management, Paul Presburger, Edward Allen, Jim McNamara, and Jacqueline Jimenez, will also develop and execute campaigns and audience engagement strategies.
Miércoles’ co-CEOs Presburger and Allen, said in a joint statement to Deadline regarding the deal:
“The U.S. is home to the world’s fourth-largest Hispanic market, but this rich and diverse audience has been dramatically underserved with premium content. With the shift in theatrical distribution and the current gap in U.S. buyers for premium Hispanic content, we see a unique opportunity to re-engage with our audience.
Miércoles’ goal is to seize that market opportunity, and Miércoles Select is a major step in bridging the Hispanic world’s top content with American audiences eager for authentic, culturally relevant stories. Hulu’s powerful platform, combined with Miércoles’ data-driven content approach and robust network of talent and producer partners, leaves us poised to establish the leading home for premium content for millions of Hispanic Americans.”
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