During today’s Disney Quarterly Results Investor Call, CEO Bob Iger was asked about how 21st Century Fox content will fit into the plans of Disney+.
Bob Iger spoke about briefly about their plans in place to integrate FOX properties immediately on Disney+, but this can’t be done until the paperwork goes through on the purchase.
We foresee FX developing and producing product for the Hulu platform, in particular, probably not the Disney platform because we talked earlier to Doug Mitchelson’s question — it’s not the kind of programming you typically see in a family environment. But there’s ample opportunity for FX to produce more programming and to leverage its relationships in the creative community and its ability to manage creativity, specifically for Hulu as we expand Hulu.
One of the other big brands from FOX is “FX”, which Bob Iger said that that he foresee’s FX probably developing content for Hulu, but not Disney+, since content from that brand isn’t family friendly.
And with shows like American Horror Story, Marvel’s Legion, Atlanta and many more, it does make sense, though I’d imagine they will shuffle around each FOX “brand” on a case by case basis once the deal is done, between its streaming services.
National Geographic was once again mentioned many times about how that content is the perfect fit for the family friendly focused Disney+ and they want to leverage that brand. It’s even being used in the promotion of the new streaming service on the official website.
FX CEO John Landgraf, also recently spoke with Variety and said, “It seems quite clear to me that FX wouldn’t be and shouldn’t be a part of Disney Plus, shouldn’t really be directly associated with the Disney brand. They’re just too different. We’re not a family brand at all, and therefore seems crystal clear it’s going to have to be a component of the Hulu strategy. But exactly how that’s going to work, I can’t tell you.”
Do you think FX content is right for Disney+?