Disney has released some new behind-the-scenes images and details on the upcoming Searchlight Pictures film, “Flamin’ Hot”, which is based on the true story of Richard Montañez, a Frito-Lay janitor who harnessed his Mexican American heritage to become a marketing savant.

The film will star Jesse Garcia, and it will be directed by former “Desperate Housewives” star Eva Longoria, who is making her feature film directing debut, having previously directed episodes of “Jane the Virgin”, “Black-ish”, and “Why Women Kill”.

People spoke with Eva Longoria about the project, and she explained why they wanted to tell this story as a film:

We were never telling the history of the Cheeto. That would not be a very interesting movie. I’m doing the story of Richard Montañez, who happened to have a hand in creating the No. 1 snack in the world, which is a billion dollar brand. Nobody knew this market better than Richard. He’s more known as the godfather of Hispanic marketing than the creator of Flamin’ Hot Cheetos because he was the first person to go, “You guys, we need to market differently to different cultures, to Hispanics, to African-Americans, Asian-American. Everybody appeals differently to different things. And this is what my community likes. And all I know is that my community is not being spoken to. So you guys should speak to them and they’ll show up.” And he was right.

Here are some photos from the film:






“Flamin’ Hot” will be coming to Hulu in the United States on Friday, 9th June 2023, and we should also expect the film to be released as a Star Original on Disney+ worldwide.

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Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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