Disney has announced details of its new “World Of Princess” campaign, which is part of the on-going celebration of 100 years of Disney, with a magical line-up of new Consumer Product, Games and Publishing offerings that fans can expect to find this August. The month-long celebration of the iconic Disney Princess brand and its beloved characters will culminate with the return of World Princess Week, a global extravaganza that highlights the impact of the timeless magic and beloved storytelling of Disney Princess characters.
All-new Disney Princess offerings hitting the market throughout August range from interactive toys, adult collectibles, stylish apparel for kids and adults, to digital and Disney+ content, games additions, publishing titles and more. The lineup includes products for fans of all ages from brands including Janie and Jack, Samii Ryan, Corkcicle, Loungefly, JAKKS Pacific, and Mattel.
As part of this campaign, we’ve got our first look at the upcoming special, “LEGO Disney Princess: The Castle Quest”, which is debuting exclusively on Disney+, on August 18th 2023.
In this special, Tiana, Moana, Snow White, Rapunzel, and Ariel set off on an adventure when they are each unexpectedly transported to a mysterious castle. The Princess characters work together to solve challenges hidden deep within the castle walls and try to save their kingdoms.
Fans can find Disney Princess LEGO sets, including theUltimate Adventure Castle, featured in the Disney+ Special, and all-new sets– Disney Castle, Princess Enchanted Journey, Aurora’s Castle and Cinderella and Prince Charming’s Castle, at selected retailers.
Towards the end of the month, rediscover the innovative artistry and timeless stories that have captivated the hearts of generations, and the characters in whom we see our own strengths during World Princess Week. From August 20th – 26th, stay tuned to the Disney Parks Blog and Disney Parks social channels for updates, exclusive content and heartwarming stories from some of the biggest fans of the Disney Princess characters, including families from Make-A-Wish and other wish-granting organizations who will celebrate this year’s World Princess Week at “Once Upon a Wish Party.” This special wish-granting event at Walt Disney World Resort will empower invited guests to live out their Disney Princess-inspired dreams and will be filled with enchanting surprises fit for a hero or heroine.
Are you looking forward to watching “LEGO Disney Princess: The Castle Quest”? Let us know on social media!
Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.