Disney+ has had an incredible year of growth, with global subscriptions now in excess of 86 million subscribers and one way Disney has been able to achieve that is through advertising.

According to a report by ad tracking firm iSpot via Deadline, Disney+ and Hulu have spent the most on TV advertising impressions in 2020.

The report define an impression as a verified playing of an ad on a TV screen for at least three seconds.

Disney+ had over 18.3 billion impressions throughout the year, up to December 20th, while Hulu had over 15 billion impressions.  Disney+ was up 425% over 2019, however it should be noted that with Disney+ launching in November 2019, it’s advertising was limited to the launch window.

When compared to other streaming platforms, Disney+ and Hulu were the most aggressive with TV advertising.  With lots of new services launching in 2020 including Peacock, HBO Max and Quibi, there was lots of competition.

TV Ad Impressions By Streaming Brand (% change from 2019)

Disney+ – 18.3 billion (+425%)
Hulu – 15B (+144%)
Amazon Prime Video – 11.2 billion (+25%)
Peacock – +6.7 billion (N/A)
Apple TV+ – 6.6 billion (+61%)
Fox Nation – 5.5 billion (+96%)
Discovery – 5.3 billion (N/A)
HBO Max – 5.1 billion (N/A)
Sling TV – 5 billion (-21%)
CBS All Access – 4.4 billion (+331%)
ESPN+ – 3.3 billion (-27.5%)
Food Network Kitchen – 3 billion (+31%)
Amazon Fire TV – 2.8 billion (4%)
Quibi – 2.8 billion (N/A)
AT&T TV – 2.7 billion (+1,568%)
Netflix – 2.3 billion (+3%)
BET+ – 1.9 billion (+269%)
Spectrum TV On Demand – 1.6 billion (-47%)
Motor Trend OnDemand – 1.4 billion (+80%)
AMC+ – 1.2 billion (N/A)


With the success of Disney+ and Hulu in 2020, it does look like this advertising has helped, what do you think?

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Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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