The long-awaited Ad-Supported tier on Disney+ is launching in the United States on December 8th 2022, which will offer a choice to subscribers that will give viewers flexibility in choosing an option that suits their needs and budget.

There will be two tiers, Disney+ Basic (with ads) will be priced at $7.99 a month, and the Disney+ Premium (without ads) tier will be priced at $10.99 a month.

Recently, during the Walt Disney Company’s recent quarterly financial results call, Disney CEO Bob Chapek shared more details on the upcoming ad-supported tier.

The offering also adds a key component to our total company advertising portfolio and advertiser interest has been strong. We have been a leader in streaming advertising for some time and are bringing our years of experience, leading ad tech and relationships to this important opportunity. Disney+ has secured more than 100 advertisers for our domestic launch window, spanning a wide range of categories and our company has over 8,000 existing relationships with advertisers who will have the opportunity to advertise on Disney+.

Strong base pricing reflects the value advertisers put on our audience, our brand safe environment for their messages, and our sales experience. We also have proven technology to deliver a great advertising experience on day 1. And importantly, we have the ability to scale and innovate for audiences and advertisers alike. We are incredibly excited about the launch of our new ad-supported subscription offering for Disney+, which rolls out on December 8.

Disney’s CFO Christine M. McCarthy added:

We do have the Disney+ ad tier launch and ad monetization growth. And the indications that we have so far is that those are very strong.

Currently, the Ad-Supported Tier is only scheduled to launch in the US this year, and an international rollout of the ad-supported tier will be coming to other countries in 2023.

The new pricing for Disney’s direct-to-consumer streaming services as of December 8 (except where noted) in the U.S. will be as follows:

Disney+, Hulu, and ESPN+ Standalone Plans:

*Effective as of August 23, 2022 (previously announced)
**Effective as of October 10, 2022

Disney Bundle Plans:

^Existing subscribers only

Hulu + Live TV Plans:

^Existing subscribers only

Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

View all posts