One of the biggest things a worldwide entertainment conglomerate is having to create content that appeals to people outside of the conglomerate’s home country. Disney is a great example of an entertainment giant which produces hundreds of TV shows and movies annually, with some of them being produced in languages like French, Spanish, Hindi, German etc. Disney+ is available in a large number of countries, including Australia, Canada and a large chunk of Europe (including countries like Spain, France, Germany and the UK), of those countries/regions Australia, Canada and Europe are in the process or have already approved content quotas for streaming services having to invest in “homegrown” content, let me explain.
The European Quota:
The European Quota was approved in October of 2018, which states, “All streaming services must have a minimum of 30% of their catalogue produced in European countries”. Disney recently announced a bunch of British Disney+ and Star originals like The Ballad Of Renegade Nell, Save Our Squad, Culprits, Wedding Season and Extraordinary, all of which will probably appear on Disney+ in other English speaking markets (as well as Europe) or on Hulu in the US if commissioned for Star.
Outside of the European content being made in the UK (which the EU has stated all productions in the UK help meet the EU content quota), Disney is making other series in countries like France who are producing Disney+ Originals like Parallels and Weekend Family. Disney also has to invest in a large number of series and movies in European countries as well, and they are doing this by commissioning Star Originals in countries like Germany, Italy and France (again). This is in addition to other Disney+ Originals like the upcoming “Chip ‘n’ Dale: Park Life”, which is made in France.
To sum up, the EU Quota basically, for every 100 titles streamed on a service like Disney+ or Netflix, they need a minimum of 30 titles to be made in a European country. Disney has already acquired/licenced several series in the UK and Italy to meet the quota.
The Canada Quota:
Back in November of 2020, Canada passed new legislation that requires US streaming services like Disney+, Netflix and AppleTV+ to help fund productions in Canada, with the Minister of Canadian Heritage, Steven Guilbeault, saying:
“We’re not asking these companies to do things they’re not already doing. They’re investing in Canada. What we’re doing is putting a regulatory framework on how those should be made in light of things we are already asking from Canadian Broadcasters”
Disney has already been trying to get around the Canadian quota by filming movies like Timmy Failure: Mistakes Were Made in Canada. Expect Disney to acquire some Canadian films and series for Disney+ to meet that quota.
The Australia Quota:
The Australian Content Quota was put into law from January 1st 2021, which states:
“From January 1st 2021, you must meet the first-release Australian program quota. You must broadcast 250 points of first-release Australian programs each year”
Currently, Disney+ has one series in development in Australia, that series being Shipwreck Hunters Australia. Disney will probably have to acquire some Australian movies or series to meet this quota in Australia. Plus, Disney also films some of its biggest movies in Australia, such as the upcoming Marvel film “Thor: Love & Thunder.”
Why The Quotas Exist:
Now the reason all these countries have these content quotas is to protect their domestic film and television industries, so they don’t get drowned out by content only made in the US. the quotas exist to protect jobs in the film and television industry in countries like Europe, Australia and Canada, which is completely understandable. I look at the quotas in a way that serves as a reminder that not all filmmakers, actors, screenwriters, or production companies exist in the US. There are some genuinely talented creatives that should be given a chance to get their voices heard.
That’s just the basics though, do you agree with these quotas?
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