Last week, Disney Star won TV and digital rights to both men’s and women’s International Cricket Council global events through to the end of 2027. Disney wanted to secure some rights to some Indian cricket after they lost the auction for the digital India Premier League Cricket rights to Viacom18, which resulted in Disney lowering […]
Today, the International Cricket Council confirmed that Disney Star won the TV and digital rights to both men’s and women’s global events through to the end of 2027. Disney Star won following a single-round sealed bid process which has yielded a significant uplift to the rights fee from the previous cycle continuing the impressive growth […]
Earlier this week, Disney was involved in a auction to win the streaming and television rights to the Indian Premier League for the next five years. While Disney was unsuccessful in retaining the cricket streaming rights for Disney+ Hotstar, which ended up going for $2.6 billion to the Viacom18 group, it did win the linear […]