Disney has launched a new advertising campaign called “More To Be A Fan Of” for the Disney Streaming Bundle, which includes Hulu, ESPN+ and Disney+.
This new campaign appeals to ESPN’s fans as passionate consumers of great stories and characters.
ESPN worked with Austin creative agency Preacher on the new campaign that reminds fans that the elements in sports that they love the most – heroes, villains, victories, defeats, dynasties, and Cinderella stories – can be found in Disney+ and Hulu content as well. The creative uses a mix of footage from sports moments, TV shows, and films to show how the Disney bundle provides fans with entertaining stories in all formats. The spot launches across ESPN networks today.
“This campaign is about harnessing the power of sports to show our viewers that their fandom can be even broader. The themes we celebrate in sports on ESPN platforms are the very same themes found in The Disney Bundle,” said Seth Ader, Vice President, Brand Marketing, ESPN. “Great storytelling knows no bounds, and the Disney Bundle is the sports fan’s home for the greatest storytelling in streaming.”
“Sports fans aren’t just sports fans. That was the simple insight. The aspects of any game that bring us to the edge of our seats exist across all forms of entertainment. And connecting those dots proved to be rich creative territory. While this is just a single spot, there could easily be a dozen,” says Greg Hunter and Kellyn Blount, Executive Creative Directors at Preacher. “To ESPN’s immense credit, the anthemic nature of the work was the goal from the get-go. This was never about telling anyone what a great deal the Disney Bundle is (though it is), it was about offering sports fans a ticket to three of the entertainment world’s greatest kingdoms.”
What do you think of the new “More To Be A Fan Of” commercial?
Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.