This past week saw the first episode of Marvel Studios “Loki” on Disney+. According to data from Samba TV, the Wednesday premiere was watched by 890,000 US households, making it “the largest US premiere-day audience for any of Marvel’s Disney+ shows.”
Previously “The Falcon And The Winter Soldier” was watched by 759,000 US households on the first day, while 655,000 US households watched ” WandaVision”. “Loki” also beat the “Cruella’s” four-day premiere, though that was available at an additional cost.
SambaTV measures streaming viewership in 3 million terrestrial smart TV households for at least five minutes. However, they don’t include mobile viewers, so that the number will be much higher, and these numbers only represent the United States.
“Clearly, the growing number of household tuning in on Day 1 proves that the Marvel Disney+ series are growing in momentum.”
Disney doesn’t release any official data on how shows or films are performing on its streaming services. So it’s unclear how many people are actually watching Disney+.
Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.