Last week saw the first episode of the new Marvel Studios series “Loki” released on Disney+ and it was revealed by Samba TV that the Wednesday premiere was watched by 890,000 US households, making it “the largest US premiere-day audience for any of Marvel’s Disney+ shows.”
Making “Loki” a bigger hit on day one than “WandaVision”, “The Falcon And The Winter Soldier” and “The Mandalorian”.
This news has now been confirmed by the Walt Disney Companies CEO Bob Chapek, who recently took part in a Q&A session at the Credit Suisse 23rd Annual Communications Conference, where he said:
Loki was the most watched season premier, ever on Disney+ during its opening week.
This information was given by Bob Chapek, when he was asked about what the Marvel creative team is the most excited about?
Well, always learn not to underestimate our creative teams, particularly our Marvel creative teams. We’ve got 8,000 characters that we have to mine and you’d say, well, 8,000 characters, who knows what these 8,000 characters are? But remember that all of our Avengers, for example, our Avengers characters, where we made the acquisition, weren’t exactly household names, take Loki for example, Loki was the most watched season premier, ever on Disney+ during its opening week. And no one knew who Loki was, even when we started — that started on this journey on Marvel, no one knew who Iron Man was, or Wanda or Vision or Falcon or the Winter Soldiers, Black Widow, Shang-Chi, nobody knew who these characters were. They certainly know them now. And I think that speaks to the fact that our creatives really can take something in this universe, in this mythology and really bring it to life through interconnected tissue and interconnected storytelling.
And not only are these series great, but we’ve got three feature films in the next six months. So I think proof is being demonstrated that as you increase output and you go deeper, deeper into mining the Marvel mythology, that it doesn’t have to sort of tap itself out because as we’ve been able to demonstrate, we’ve got great stories to tell and we’re telling great stories. And by the way, now with the Fox acquisition, we have things like Fantastic Four to add into that. So I see it’s pretty much an endless opportunity for us.
With more people subscribed to Disney+ than ever before and with Loki being a much more popular character due to his appearances in the “Thor” and “Avengers” movies, it’s not a surprise to see “Loki” was the most popular premiere ever.
New episodes of Loki will be released on Disney+ every Wednesday.
Will “Hawkeye” and “Ms Marvel” exceed “Loki’s” record later this year?