As expected, Disney+ has grown to 110 Million subscribers, also expected is the growth of Disney+ is slowing in a lot of countries, so let’s have a look at the ways Disney can keep the growth going as the pandemic subscriber boost starts to slow, let’s discuss some ways they can continue their growth.
Launch In The Remaining Countries:
The first and most obvious one is for Disney to finish their international rollout. Currently, Disney+ isn’t available in the Philippines, South Korea, Macau, Taiwan, Hong Kong, Vietnam, Eastern Europe, the Middle East and the whole of Africa. But even when Disney finishes its international rollout, it would lead to slowed growth yet again once every country has Disney+.
Add An Ad-Supported Tier:
Okay, I won’t go too in-depth into this one due to already having written an article on it, but I’ll sum it up here. Hulu (Disney+’s sister service) has a cheaper ad-supported tier, so I feel Disney+ should add a tier that costs half the price and has ads. This could lead to Disney+’s growth somewhat recovering as people who already have too many streaming options might be convinced to pay for a cheaper Disney+ tier.
More “Free” Promotions:
Disney+ could always continue their previous trend of teaming up with telecom companies like Verizon (US), O2 (UK), Sky (UK, Ireland) and StarHub (Singapore), to name a few and extend those trials to any more new customers. Disney also recently teamed up with Amazon Music to give a six-month Disney+ trial for new Amazon Music Unlimited customers. If Disney+ did this, it could lead to more people considering turning their free trial into a paid sub.
Launch Star In Remaining Disney+ Countries:
Now comes the most obvious one, Disney should launch Star into Disney+ in countries that do not have Star but have Disney+ like Latin America and the US. in most countries who have Disney+ they have content with higher age ratings than TV-14 and PG-13, which the US and Latin American Disney+ doesn’t offer. Disney CEO Bob Chapek has stated that 50% of Disney+ subscribers DO NOT have children, but since the US and Latin American Disney+’s lack basically any drama or comedies for adults, or a large library of movies that cover maturer stories than your PG-13 MCU movies Disney+ has become a lot more niche when compared to competitors.
Buyout Licensing Contracts:
Well, this one is probably the least likely to help Disney+ grow but theirs a chance, so I included it. It’s no secret in the US, Disney+ keeps removing titles. For example, on July 1st 2021, Disney+ in the US lost a total of FOUR movies to competing services. Currently, Disney has licencing agreements with HBO, Starz, Cinemax, Hulu (Disney owns the majority), Netflix and Amazon in the US for several Disney and 20th Century Studios movies leading to Disney+ US having a smaller catalogue than the likes of Australia, Canada or the UK.
Buying out the contracts could lead to Disney+ gaining more of its parent company’s catalogue, which could lead to more fans subscribing with good word of mouth.
What do you think? Do you think any of these ideas would help Disney+ fix its slowed growth?
You can find me on Twitter at realENHolloway.