Earlier this week, Hulu’s president Kelly Campbell left her role immediately, sparking speculation that she was leaving Disney and heading to work for another streaming company.

Today, it was announced that Kelly Campbell has joined NBCUniversal as the new President of Peacock.  She is joining the leadership team under Matt Strauss, Chairman, Direct-to-Consumer and International, NBCUniversal, to whom she will report. In this role, Campbell will be responsible for Peacock’s streaming business and work closely with leadership across NBCUniversal television, film, news, and sports on Peacock live and original programming.

“On the heels of Peacock’s success in its first year, we are thrilled to bring Kelly’s leadership and expertise to the team as we continue to accelerate Peacock’s vision and strategy,” said Strauss.

Previously, Campbell served as President of Hulu, where she led the streamer’s live and on-demand businesses. She joined Hulu in 2017 as Chief Marketing Officer, where she played a key role in accelerating the service’s growth and momentum. Prior to Hulu, Campbell spent more than a decade at Google where she held a variety of leadership and marketing roles across the Google Ads and Google Cloud businesses. She began her career in investment banking at JPMorgan Chase.

A respected leader and innovator, Campbell has been recognized as one of Business Insider’s Most Innovative CMOs, the Adweek 50, AdAge’s Women to Watch and FierceCable’s The Fierce 50: Executives Reshaping the Business of Pay TV, and Forbes’ Most Influential Global CMOs.

She graduated Magna Cum Laude from Vanderbilt University and has a Master of Business Administration degree from Harvard Business School.    Campbell will join the Peacock leadership team starting in November and will be based in the Los Angeles area.

This move explains why she immediately was removed as the President of Hulu, since there would be a conflict of interest for Disney.  66% of Hulu is currently owned by Disney, while Comcast/NBC Universal owns the other 33% of Hulu, which means they’ll have been working with Kelly Campbell for a while.  Disney and Comcast’s current deal over Hulu, means by 2024, Comcast or Disney can force the sale of Comcast’s 33% stake, unless they agree to a deal earlier.

There has been much speculation over the future of Hulu, as Disney has prioritised Disney+ and abandoned all international expansions for Hulu, as it expanded Disney+, Disney+ Hotstar and Star+ around the world instead.

What do you think of this change?

Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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  1. Alex October 7, 2021

    You'd think there'd be a Non Compete for these executive positions. That is usually the case (usually 1-2 years), so maybe something had to be worked out to allow her to go to Peacock from Hulu.