Disney+ launched almost two years ago and has been an incredible success, already pulling in over 116 million subscribers already. Vastly beating Disney’s own prediction of 60 million subscribers by 2024, resulting in Disney adjusting its predictions to pulling in 260 million subscribers by 2024.
According to the latest prediction by Principal Analyst at Digital TV Research’s Simon Murray, Disney+ is predicted to become the world’s most popular subscription-based video on-demand service by 2025.
Disney+ is predicted to add over 140 million subscribers between 2021 and 2026 to bring its total to 284 million and is expected to overtake Netflix as the largest SVOD service by subscriptions by 2026. About 121 million of Disney+’ subscribers (43% of its total) in 2026 will be in the 13 Asian countries under the Disney+ Hotstar brand. In comparison, Netflix is estimated to add another 53 million subscribers to reach 271 million subscribers by 2026.
With Disney+ still to launch in many regions around the world, including Eastern Europe, The Middle East, Africa, Russia and China, there are still lots of areas for Disney+ to expand its reach.
While the pandemic has sped up the uptake of streaming services, over the next few years, more people are turning to streaming services, as according to this prediction, about 87% of US TV households (106 million) will subscribe to at least one SVOD platform by 2026, compared to 82% of TV households (99 million) subscribing to at least one SVOD platform by end-2021. The average SVOD household will subscribe to 4.26 SVOD platforms by 2026, compared to 3.42 SVOD platforms at the end of 2021. With so many different streaming services available and people only willing to subscribe to so many platforms, Disney will need to keep giving people a reason to stay subscribed, which is why Disney has ramped up its original content production to keep subscribers engaged.
According to another report by Digital TV Research, Netflix will remain the largest SVOD platform in Western Europe, with 67 million subscribers by 2026, which is about 10 million more than there are currently. Disney+ will have 53 million subscribers by 2026, which is about twice as many as it has presently, and Amazon Prime Video will remain just ahead of Disney+. The advantage Disney+ has in Western Europe, is its Disney’s only streaming stream service as it doesn’t operate Hulu or Star+ in these regions, so it has more content available.
Do you think Disney+ can hit 260 million subscribers by 2026?