Walt Disney Executive Chairman Bob Iger recently took part in a fireside chat as part of this years virtual Clio Awards, where he was given an honorary award.
During the fireside chat, Bob Iger was asked about Disney’s pivot to Direct To Consumer and the risk of the launch of Disney+.
He said the real, “tremendous risk” was “the complete pivot strategically to OTT, DTC digital entertainment platforms” Disney+, Hulu and ESPN+ from linear channels, cable and satellite.
There was “technology and execution” risk — to create a product that worked seamlessly; there was business risk — whether people would come and pay a monthly subscription fee for them; and there was creative risk — given all the new creative product needed to populate the platforms.
“It was a triple threat from a risk perspective. It’s incredible to think it was less than two years ago. It all worked out”.
“People have gotten a lot more comfortable watching movies and television shows in their homes, particularly using new technology to do so,” Iger said of the shift to streaming platforms.
“For the most part, that’s good for our business. And that’s certainly one example of disruption that was beginning, then hastened, and will probably be here to stay,” he added.
Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.