Last Friday, Disney released its latest live-action film “Cruella” on Disney+ Premier Access and in cinemas, pulling in $26.5 million at the US theatrical box office over the four day weekend.
According to some new data from Samba TV, the “101 Dalmatians” prequel was watched by 686,000 households in the United States over the same four days.
At $29.99, “Cruella” has generated an estimated $20.57 million in sales in the United States on Disney+ Premier Access.
“A Quiet Place Part 2” had the biggest opening box office of the pandemic, pulling in $58.5 million in the US over the same period. The film has a 45-day exclusive theatrical window before it is available on Paramount+.
When Disney launched its new premium video on demand with “Mulan” in September, it pulled in an estimated 1.12 million US households. This means “Cruella” was watched by 39% less people on Disney+ Premier Access, than “Mulan”, though that film wasn’t available in cinemas like “Cruella”.
Altogether, “Cruella” made $47.07 million over its opening weekend in the United States. However, Disney+ doesn’t have to share revenue with theatres on purchases through Disney+ Premier Access, so it makes much more money from a purchase via the new premium video-on-demand platform.
It’s important to note that these numbers only reflect the United States numbers, “Cruella” has been released on Disney+ Premier Access and in cinemas around the world, meaning the global numbers will be much higher.
Samba TV has also reported that “Cruella” was watched by an estimated 83,000 UK households, which means the film pulled in around another $2.35 million in the UK on Disney+. While at the cinema, the film pulled in $2.2 million at the UK box office.
In Germany, “Cruella” was watched on Disney+ by an estimated 15,000 households, and in Australia, another 9,000 households watched the film.
A Disney spokesperson told Deadline:
“Memorial Day weekend marked the first time consumers have had substantial choice in movie viewing since the onset of the pandemic. Cruella’s strong combined showing in theaters around the world and on Disney+ with Premier Access illustrates that flexibility at this time is critical and that the overall demand for great content is strong.”
Disney will also be releasing “Black Widow” and “Jungle Cruise” on Disney+ Premier Access in July.
Did you purchase “Cruella” on Disney+ Premier Access this past weekend?
Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.