Last weekend, it was revealed that Marvel’s “Black Widow” had a significant drop in the number of people heading to cinemas to watch the film for the second weekend, causing the National Association of Theatre Owners to blame Disney+.
Every other movie released during the pandemic has suffered from a similar issue, including “Fast and The Furious 9”, which wasn’t even available on PVOD.
But, while the number of people watching “Black Widow” in cinemas dropped, the number of people watching the film from home on Disney+ Premier Access has increased.
Two weeks ago, Disney announced that it had made over $60 million on the release of “Black Widow” on Disney+ Premier Access over the film’s opening weekend. Marking the first time Disney has ever announced its numbers for a Disney Premier Access release.
While Disney didn’t provide an official update on how many more people had purchased Disney+ Premier Access after the opening weekend, Samba TV has provided an update on the number of U.S. Smart TV terrestrial households that have watched Black Widow on Disney+ Premier Access, with a running cumulative U.S. household viewership of 2 million, up 900,000 households on its initial estimate of how many people purchased the film over the opening weekend.
From Samba TV’s estimates, they are stating that “Black Widow” has pulled in almost $60 million dollars in just the US alone on Disney+ Premier Access, which doesn’t include purchases made in other countries such as Canada, Australia or the UK.
Samba TV has also released some updated details on its estimated household viewership of the film in some other countries. 258K households have tuned in in the UK, 116K in German households and 47K in Australian households.
There was also a breakdown of some of the stats from those households:
The overall audience skewed younger (54 and below) and non-white (Black +46%, Hispanic +25%, and Asian +24%).
Of the top 25 largest U.S. DMAs, Los Angeles over-indexed the most (+30%), followed by Miami (+23%) and Raleigh, NC (+19%).
In the U.K., Wales over-indexed the most (+23%), followed by North West (+20%).
In Germany, Bremen over-indexed the most (+51%), followed by North Rhine-Westphalia (+19%).
This shows that “Black Widow” has been a financial hit on Disney+ Premier Access, though the availability of any movie on digital platforms does increase piracy. Since a high-quality version is available much quicker than had it been a theatrical release only.
Did you watch “Black Widow” on Disney+ Premier Access or at cinemas?
Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.