Disney Streaming Services has hired Ajay Arora to be the new senior VP of product, commerce, and experimentation. His team will support Disney’s streaming services projects, including Disney+, Hulu, ESPN+, and Star+.
He has previously worked for four years at Netflix as the director of product innovation for growth. He helped introduce a new lower-priced subscription tier catering to emerging markets, including India. Arora also launched a bundled streaming product enabling partnerships with cable and telco operators.
Ajay Arora will be working for Disney in San Francisco and report to Jerrell Jimerson, who is the EVP of product and design for Disney Streaming. Jerrell said in a statement:
“Ajay brings a wealth of experience to Disney Streaming and will be intimately involved in every aspect of building out an innovative payments platform to drive global monetization across all our streaming services. He will work in close collaboration with the existing team to continue the great work that’s been done to expand upon our world-class commerce and experimentation capabilities.”