Why Disney+ Hasn’t Been Announced For Amazon Fire?

Earlier this year at Disney’s Investor Day event, an image was shown highlighting all the different devices that Disney+ would be available on, including Amazon Fire Stick, Roku, Chromecast, Apple TV and others.

However since then, Disney has confirmed Disney+ will be on many of these devices at launch, but hasn’t officially confirmed it on Amazon devices.  Amazon is the second largest supplier of streaming media boxes in the US, with 29% of the market, just behind Roku.

We are asked dozens of times a day about Disney+ being available on Amazon Fire sticks and tablets, but now, according to the Wall Street Journal, Amazon and Disney reportedly are locked in a standoff over the advertising inventory within Disney apps on Amazon’s Fire TV platform.

This is because Amazon wants to sell a “substantial percentage” of the available ad space on Disney streaming apps including Disney+, but Disney won’t agree to these terms.  Amazon usually want 40% of the ad inventory from programmers, but can be pushed down to 20%.  Disney are reportedly only offering 10%.

The deal isn’t just effecting Disney+, as Disney apps could also be removed from Fire TV, the second-largest distributor of streaming TV apps including ABC, ESPN and Disney Channel. Disney believes that since it has so many popular apps, it gives them substantial clout.  And they want to give up any ad inventory to Amazon.

Roku currently uses a different system for subscription-oriented services, as they pay Roku a one-time “bounty” when people sign up for the service through a Roku app or pay on a recurring basis. Currently Hulu gives Roku about 15% of the subscription revenue from customers who signed up for the service through Roku.

This is similar to how Disney deals with cable companies, as offering a percentage of consumers’ monthly cable fees, while the cable providers often get access to a portion of the commercial time on the networks.  And these cable negotiations often can get heated, resulting in channels being removed.

Talks are still on going, especially as neither company wants to lose potential earnings, but it looks like Disney is holding out and won’t agree to Amazon’s terms.  This news could also follow a similar situation to the recent Spider-Man Sony deal, where it went public before they agreed on a new contract.   There apparently isn’t a deadline for the talks to conclude, but Disney+ is set to launch in the US on November 12th.

Hopefully this deal is sorted soon, so Amazon Fire users can watch Disney+.

Are you a Amazon Fire user? Let us know in the comments below:

Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk


  • Bob Weber

    I want Disney+, but I don’t want to pay for another streaming service to get this – please work with Amazon.

  • I pre-ordered Disney+ for three years and this development REALLY annoys me. I ONLY use Amazon Fire devices; so if Disney+ is not going to support Fire TV at launch I am going to cancel my subscription.

    Also I don’t understand why I would be viewing adds in a service I have to pay for!


    • The Ads are more in relation to their other apps, Disney has dozens of different apps/games with ads… its not just about Disney+ 🙁 I agree it sucks they’ve not sorted this out yet.

    • Bonnie

      This is very disappointing. I have a fire TV and I prepaid for Disney+ I already replaced my fire tablet because of the limitations. I hope I don’t need a new TV. Disney will always win over fire TV for me.

  • Brian Mohr

    I have Samsung, LG, 2 Fire sticks and one Roku device. I preordered Disney + but if Disney can not find a way onto these devices that aren’t Roku then I will not be paying for Disney +.

  • Lisa

    I have both a Roku and a Fire Stick but I’d prefer to watch on my Fire Stick. So I hope they sort that out.

  • Keith Yeager

    I went cordless, and bought a TV antenna. I then bought a Fire Recast so I could record over the air TV. I have Fire Sticks on all my TV’s. I have to much invested with Amazon to switch to another service. I’m highly disappointed that Disney and Amazon can’t work out a deal. I will have to stay with Amazon and Netflix. I have been disappointed with Netflix and wanted to switch to Disney and bundle with Hulu and ESPN. This will not be happening if the two companies are unable to work out a deal. Most of my family and friends have Fire Stick, and have told me they will simply have to keep Netflix over Disney. Very disappointed.

  • Mags

    This really upsets me…we got rid of cable and have a firestick on all our TV’s and pre-ordered Disney + for my kids and now we wont even be able to enjoy…..i really hope they resolve this issue soon

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