Luke Bradley-Jones Named Senior Vice President, Direct-to-Consumer and General Manager, Disney+ Europe & Africa

Disney has announced that Luke Bradley-Jones will be joining the Walt Disney Company’s Direct-to-Consumer and International segment as senior vice president, Direct-to-Consumer and General Manager, Disney+ Europe & Africa.

Based in London, and beginning the position in early 2020, Mr. Bradley-Jones will be responsible for running Disney+ in Europe & Africa. He will report into both Jan Koeppen, president, Television and Direct-to-Consumer, Europe & Africa, and Michael Paull, president, Disney Streaming Services and will work closely with Ricky Strauss, president, Content & Marketing, Disney+.

Mr. Bradley-Jones will join from Sky UK, where he was the Chief Marketing Officer, responsible for brand strategy, product and content marketing, and customer engagement across all Sky TV, broadband and mobile products. In his seven and a half years at Sky, Luke oversaw the transformation of Sky’s On Demand services, and led the launches of Sky Store, Sky Go Extra, Sky Box Sets and most recently Sky Q.

Before joining Sky, Luke spent five years at BBC Worldwide, the BBC’s commercial arm, initially joining as Head of Strategy before rising to MD of and Global iPlayer, responsible for the Corporation’s online, mobile and digital video-on-demand business. He spent two years in the US where he launched and built out a digital VOD business through partnerships with Apple, Netflix, Xbox and Yahoo. Prior to working at BBC Worldwide, Luke worked at media consultancy Spectrum Strategy Consultants (now Value Partners).

Roger Palmer

I've been a Disney fan since I was a kid and this interest has grown over the years. I've visited Disney Parks around the globe and have a vast collection of Disney themed collectibles, which is why I also run in addition to What's On Disney Plus

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