DisneyLife To Cease Operation Once Disney+ Launches
Ever since Disney+ was announced and plans were revealed that Disney wanted to take the new streaming service global, it raised questions from subscribers to DisneyLife, Disney’s streaming platform in the UK and Ireland.
It’s been expected that DisneyLife would be replaced by Disney+ and according to a Media Nations UK 2019 Report from Ofcom, which is the UK’s communications regulator, DisneyLife will cease operation once Disney+ launches.
DisneyLife offers a large selection of classic Disney movies and shows, along with albums and books, all for £4.99 a month.
The report states:
Disney+ is set to launch in the US on 12 November 2019 and then globally shortly after (a UK launch date is yet to be announced at the time of writing). Disney plans to scale up its platform , a strategy supported by the lower price point for the service compared to Netflix’s popular standard tier, at £5.99 per month. DisneyLife will cease operation once Disney+ launches.
This is the first indication of what will happen to DisneyLife once Disney+ launches and having a official organisation report on it, does seem very credible.
The report also confirmed details on how many subscribers DisneyLife has in the UK, in 2017 it had 90,000 subscribers, which increased to 120,000 subscribers in 2019 before reducing back down to 90,000 subscribers in 2019.
This chart also shows how many subscribers are currently in the UK, with Netflix having over 11 million subscribers. There are many reasons DisneyLife hasn’t got as many subscribers as other platforms such as Disney not actively promoting DisneyLife for a number of years, either in the way of commercials or on social media, which hasn’t updated for ages. Also the app not being available on most smart TV’s or game consoles and a lack of content updates or originals.
This report also revealed that DisneyLife is popular with children under the age of 7. It also shows how social media and YouTube are the most popular way children watch content.
No official details on the closure of DisneyLife have been announced by Disney, nor has details of when Disney+ is set to launch. Earlier this week, Disney CEO Bob Iger said two international markets would be getting Disney+ near the US release date on November 12th.
Are you sad to hear DisneyLife is going to cease?
Thanks to Alexis for the tip off